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Understanding the Older Consumer: The Grey Market (International Series in Social Psychology) Book
Understanding the Older Consumer examines the characteristics, leisure, lifestyles and consumer behavior of a growing segment of the population: people aged fifty and over. Barrie Gunter explores how people over fifty are represented in the media, respond to advertising and can be expected to change in the years to come, and considers the implications of this for marketers and advertisers.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0415186447
- 9780415186445
- Barrie Gunter
- 3 September 1998
- Routledge
- Paperback (Book)
- 192
- 1
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