Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen Book + PRICE WATCH * Amazon pricing is not included in price watch

Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen Book

Helps you implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. This work shows you how to: create a strategic communications blueprint and style guide for your network; use data on viewers and traffic to build a programming schedule; and legally acquire and repurpose content.Read More

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  • Blackwell

    Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit)...

  • 0240813022
  • 9780240813028
  • Keith Kelsen
  • 22 February 2010
  • Focal Press
  • Paperback (Book)
  • 264
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