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Up Against the Retail Giants: Targeting Weaknes - Gaining an Edge: Targeting Weakness - Gaining an Edge Book
As market conditions become more difficult for small and medium sized retailers it is critical to have a retailing book aiming at that significant segment. Samli's Up Against the Retail Giants: Targeting Weakness- Gaining and Edge deals with survival and success of particularly small and medium sized retailers who are facing increasing adversity. More and more retailing volume is being handled by large-scale discounters, national and international chains, as well as online retail. However there are about 4.5 million small retailers who need to compete with these large chains and discounters. This book is the tool that can help them accomplish this by enhancing their skills in relationship marketing, customer service, flexibility, and good representation of quality and attractive merchandise.Read More
from£37.78 | RRP: * Excludes Voucher Code Discount Also available Used from £6.09
- 0324233086
- 9780324233087
- A.Coskun Samli
- 1 July 2004
- South-Western, Division of Thomson Learning
- Hardcover (Book)
- 194
- illustrated edition
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