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Upside-down Marketing: Turning Your Ex-customers into Your Best Customers Book
A bestselling author unlocks an often overlooked sales and profit opportunity--winning back ex-customers. Walther shows how to reach people whose buying activity has tapered off or stopped--and convert them into the company's best customers. Each chapter contains practical tips and an action plan that readers can apply in their own situation.Read More
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- 0070680477
- 9780070680470
- George R. Walther
- 1 June 1994
- McGraw-Hill Inc.,US
- Hardcover (Book)
- 209
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