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Upside-down Marketing: Turning Your Ex-customers into Your Best Customers Book
This guide to winning back former customers shows how to reach people whose buying activity has tapered off or stopped, and convert them into the company's best customers. Each chapter contains practical tips, case studies, dos and don'ts, and an action plan that readers can apply themselves.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0070680485
- 9780070680487
- George R. Walther
- 1 June 1996
- McGraw-Hill Inc.,US
- Paperback (Book)
- 209
- New edition
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