Upside-down Marketing: Turning Your Ex-customers into Your Best Customers Book + PRICE WATCH * Amazon pricing is not included in price watch

Upside-down Marketing: Turning Your Ex-customers into Your Best Customers Book

This guide to winning back former customers shows how to reach people whose buying activity has tapered off or stopped, and convert them into the company's best customers. Each chapter contains practical tips, case studies, dos and don'ts, and an action plan that readers can apply themselves.Read More

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  • 0070680485
  • 9780070680487
  • George R. Walther
  • 1 June 1996
  • McGraw-Hill Inc.,US
  • Paperback (Book)
  • 209
  • New edition
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