Utopian Entrepreneur (Mediawork Pamphlet) Book

Life can be tough for those who care about the world around them. Just ask Brenda Laurel, author of Utopian Entrepreneur, whose efforts to infuse social responsibility into her software company led to Purple Moon's spectacular failure on the cusp of the dot-com boom. Her slim memoir explores her work in girls' games, virtual reality, and the intersection between art and tech. The writing is fluid and ranges from childhood memories to boardroom battles; readers can't help but amass insight into the difficulties of maintaining one's soul in a heavily commercialised world. Though the book's design is too strongly reminiscent of the dense early-90s typeface frenzy, this will only be a minor distraction for most readers. Laurel's narrative jumps and slides through new layouts and type sizes like a monkey and holds the attention firmly throughout. While Utopian Entrepreneur won't give any hints on making money, it will explain one human's vision for doing business right. --Rob LightnerRead More