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Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price Book
Provides sales professionals with a market-proven approach for selling customers on the inherent value of a product. This book explains how to define value in the client's terms orient a pitch to fit the client's needs and close the deal. It gives sales pros the tools and confidence they need to deemphasize price in the selling equation.Read More
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