Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition Book + PRICE WATCH * Amazon pricing is not included in price watch

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition Book

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value.Read More

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  • Blackwell

    This is the second edition of Value-Based Marketing. As with the first edition, it makes a powerful case for marketing's role in an organisation's success by establishing it on a sound intellectual basis. It answers critics of marketing who claim...

  • 0470773146
  • 9780470773147
  • Peter Doyle
  • 31 October 2008
  • John Wiley & Sons
  • Hardcover (Book)
  • 380
  • 2nd Edition
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