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Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing (Quality in Action) Book
This guide explains how to retain satisfied customers through the application of TQM principles to database marketing techniques. The theory is backed up with case studies from some of the best and biggest companies.Read More
from£31.19 | RRP: * Excludes Voucher Code Discount Also available Used from £3.44
- 0077079507
- 9780077079505
- Angus Jenkinson
- 1 August 1995
- McGraw-Hill Publishing Co.
- Hardcover (Book)
- 371
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