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Video Rhetorics: Televised Advertising in American Politics: Televised Advertising in American Politics / John S. Nelson and G.R. Boynton. Book
The aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. "Video Rhetorics" is thus a call for and an example of a new kind of political analysis.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0252066480
- 9780252066481
- John S. Nelson
- 1 December 1999
- University of Illinois Press
- Paperback (Book)
- 296
- Pap/Vhs
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