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Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising (Praeger Series in Political Communication) Book
Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0275940713
- 9780275940713
- Lynda Lee Kaid, Anne Johnston
- 30 October 2000
- Greenwood Press
- Hardcover (Book)
- 240
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