Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising (Praeger Series in Political Communication) Book + PRICE WATCH * Amazon pricing is not included in price watch

Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising (Praeger Series in Political Communication) Book

Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest.Read More

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  • 0275940713
  • 9780275940713
  • Lynda Lee Kaid, Anne Johnston
  • 30 October 2000
  • Greenwood Press
  • Hardcover (Book)
  • 240
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