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Visual Data Mining: Techniques and Tools for Data Visualization and Mining Book
Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems. * Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free * Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making * Shows how to solve numerous business problems by applying various tools and techniques * Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data miningRead More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0471149993
- 9780471149996
- Tom Soukup, Ian Davidson
- 24 June 2002
- John Wiley & Sons
- Paperback (Book)
- 416
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