Voices in the Purple Haze: Underground Radio and the Sixties (Media & Society) Book + PRICE WATCH * Amazon pricing is not included in price watch

Voices in the Purple Haze: Underground Radio and the Sixties (Media & Society) Book

When people complain there's nothing on the radio, it's only because they live in the wrong time. And a ticket back to the right time, the heyday of the freeform FM radio of the 1960s, is contained in the pages of Voices in the Purple Haze. In 1966 a few radio deejays began a revolution, doing away with loudmouth schtick between top-40 songs, adopting a cool understated attitude, and playing music that had never made it to the airwaves before. Many of the principals are quoted extensively, and in some particularly illuminating pages the author, Michael C. Keith, reproduces internal radio station memos. It seems inconceivable that anyone today would write that playing In A Gadda Da Vida by Iron Butterfly is "the best favor you can do for your audience" as "this heavy group can do no wrong." But reading such documents today brings back another time as it truly was. Beyond a nostalgia trip, Voices in the Purple Haze also makes some serious points about what happens when fringe culture becomes big business.Read More

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  • Product Description

    During the fateful summer of 1966, a handful of restless and frustrated deejays in New York and San Francisco began to conceive of a whole new brand of radio, one which would lead to the reinvention of contemporary music programming. Gone were the screaming deejays, the two minute doowop hits, and the goofy jingles. In were the counterculture sounds and sentiments that had seldom, if ever, made it to commercial radio. This new and unorthodox form of radio--this radical departure from the Top 40 establishment--reflected the social and cultural unrest of the period. Underground radio had been born of a desire to restore substance and meaning to a medium that had fallen victim to the bottom-line dictates of an industry devoted to profit. In this compelling and intriguing account of the counterculture radio movement, over 30 pioneers of the underground airwaves share insights and observations, and tell it like it was.

  • 0275952665
  • 9780275952662
  • Michael C. Keith
  • 30 April 1997
  • Greenwood Press
  • Hardcover (Book)
  • 224
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