WEB Commerce: Building a Digital Business (Upside) Book + PRICE WATCH * Amazon pricing is not included in price watch

WEB Commerce: Building a Digital Business (Upside) Book

A business manager's roadmap to selling products online. Web-based shopping revenues jumped from $407.3 million in 1996 to $1.1 billion in 1997 and will reach a record $4.5 billion in the year 2000. This book details why and how companies are selling their products electronically and explains how to charge for content, set transaction prices, negotiate fee-sharing with partners, and use online sales to boost a company's bottom line. It includes over two dozen examples of successful e-commerce initiatives. Read More

from£30.37 | RRP: £22.50
* Excludes Voucher Code Discount Also available Used from £17.38
  • 0471292826
  • 9780471292821
  • Kate Maddox
  • 28 October 1998
  • John Wiley & Sons
  • Hardcover (Book)
  • 270
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