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WEB Commerce: Building a Digital Business (Upside) Book
A business manager's roadmap to selling products online. Web-based shopping revenues jumped from $407.3 million in 1996 to $1.1 billion in 1997 and will reach a record $4.5 billion in the year 2000. This book details why and how companies are selling their products electronically and explains how to charge for content, set transaction prices, negotiate fee-sharing with partners, and use online sales to boost a company's bottom line. It includes over two dozen examples of successful e-commerce initiatives. Read More
from£30.37 | RRP: * Excludes Voucher Code Discount Also available Used from £17.38
- 0471292826
- 9780471292821
- Kate Maddox
- 28 October 1998
- John Wiley & Sons
- Hardcover (Book)
- 270
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