Wally Olins. On B®and. Book + PRICE WATCH * Amazon pricing is not included in price watch

Wally Olins. On B®and. Book

Draws on the author's extensive marketing experience to identify flaws in current branding practices, arguing that brands reflect much more than the companies they represent, and identifying the role played by consumer emotions in brand...Read More

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  • Foyles

    Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial...

  • 0500285152
  • 9780500285152
  • Wally Olins
  • 25 October 2004
  • Thames & Hudson
  • Paperback (Book)
  • 256
  • Reprint
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