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Waltzing with the Raptors Book
Corporate responsibility makes for good business. And good business, says PricewaterhouseCoopers partner Glen Peters, is the cornerstone of a successful community, whether local or global. Besides, who wants to work for a corrupt company which treats its people and environment with little or no respect? However, it's often easy to get distracted by business imperatives such as sales targets, objectives and deadlines. And if your corporate responsibility is not watertight, you're laying yourself open to the constant threat of the activist--in Peters' analogy, the vicious velociraptors of the Jurassic Age. Remember the attack on McDonald's a few years ago by two unemployed youths, for example? To cope with the risk of the unexpected, Peters explores the concept of Reputation … read more...
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