War in the Boardroom Book + PRICE WATCH * Amazon pricing is not included in price watch

War in the Boardroom Book

Focuses on the complicated relationship between marketing and management. This title reveals the struggle that is endemic in corporations across the world how it harms companies' bottom lines and why in particular management needs to understand how to think like marketing - and vice versa.Read More

from£11.89 | RRP: £16.99
* Excludes Voucher Code Discount Also available Used from £12.56
  • Blackwell

    Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so...

  • 0061669199
  • 9780061669194
  • Al Ries, Laura Ries
  • 1 June 2009
  • HarperCollins
  • Hardcover (Book)
  • 304
  • 1
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.