Watch This! Listen Up! Click Here!: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume Book + PRICE WATCH * Amazon pricing is not included in price watch

Watch This! Listen Up! Click Here!: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume Book

Marketing and advertising are changing rapidly. Where they go from here and how they will affect our lives and reflect our values in the future is the basis of this book. You'll learn the real reason your favorite shows get cancelled...Read More

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  • ASDA

    A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications.

  • 0470056436
  • 9780470056431
  • David Verklin, Bernice Kanner
  • 11 May 2007
  • John Wiley & Sons
  • Hardcover (Book)
  • 221
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