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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Book

Covers the fields of web analytics, usability and qualitative analysis, experimentation and testing. This book is suitable for online marketers of various hues, web analysts, web designers and architects, and online executives at various levels of the organization interested in collecting, analyzing, and acting upon web analytics data.Read More

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TheBookPeople
Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
BookDepository
Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity : Paperback : John Wiley & Sons Inc : 9780470529393 : 0470529393 : 27 Oct 2009 : Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2. 0 presents a new framework that will permanently change how you think about analytics.

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