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Web Metrics: Proven Methods for Measuring Web Site Success Book
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. * Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) * Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience * Companion Web site contains links to online tools, resources, and white papersRead More
from£36.43 | RRP: * Excludes Voucher Code Discount Also available Used from £3.20
- 0471220728
- 9780471220725
- Jim Sterne
- 24 July 2002
- John Wiley & Sons
- Paperback (Book)
- 356
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