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Well-written and Red: The Story of the Economist Poster Campaign Book
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ASDA
It is now years since The Economist ran the first of its eye-catching 'White out of Red' posters. As this book points out their 'vibrancy and visibility' have now established them as 'part of the urban landscape'. This is the story of this influential advertising campaign.
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Blackwell
Well-written and Red is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio. As an ex-Director of AMV BBDO he paints a remarkably insightful picture...
- 1905641028
- 9781905641024
- Alfredo Marcantonio
- 1 October 2006
- Harriman House Publishing
- Hardcover (Book)
- 256
- 2nd Revised edition
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