What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services Book + PRICE WATCH * Amazon pricing is not included in price watch

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services Book

Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation.Read More

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  • TheBookPeople

    A world-renowned innovation guru explains practices that result in breakthrough innovations. Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.

  • BookDepository

    What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services : Hardback : McGraw-Hill Education - Europe : 9780071408677 : 0071408673 : 16 Sep 2005 : Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation.

  • Blackwell

    In a book that challenges everything you have learned about being customer driven, innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as outcome-driven innovation...

  • 0071408673
  • 9780071408677
  • Anthony Ulwick
  • 1 September 2005
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 256
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