What Matters Most: Business, Social Responsibility and the End of the Era of Greed Book + PRICE WATCH * Amazon pricing is not included in price watch

What Matters Most: Business, Social Responsibility and the End of the Era of Greed Book

In What Matters Most, Jeffrey Hollender provides a hard-nosed, pragmatic primer on how to transform any organisation into an environmentally and socially responsible enterprise, while simultaneously achieving exceptional long-term financial performance. By presenting a broad-ranging analysis of corporate social responsibility (CSR) in pioneering firms such as Ben & Jerry's, Nike, Ford, Sony and Nestle, Hollender demonstrates that adopting a CSR framework is the most effective means of managing corporate reputation, risk and cost-control in the relentless drive for sustainable growth.Read More

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  • 1844133974
  • 9781844133970
  • Jeffrey Hollender, Stephen Fenichell
  • 2 September 2004
  • Random House Business Books
  • Paperback (Book)
  • 240
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