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What You See Is What You Get: My Autobiography Book

The author was born in 1947 and brought up on a council estate in Clapton, in Hackney. In this book, he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen and from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC.Read More

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Alan Sugar was born in 1947 and brought up on a council estate in Clapton in Hackney. As a kid he watched his dad struggle to support the family never knowning from one week to the next if he'd have a job. It had a huge impact on him fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers which made him the darling of the stock exchange to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. He takes us into the world of The Apprentice and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself this autobiography is forthright funny and sometimes controversial. ; ;
Blackwell
From a Hackney council estate to the House of Lords, this is the extraordinary story of one of our greatest entrepreneurs. Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle...

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What You See Is What You Get: My Autobiography Book

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