What You'll Never Learn on the Internet Book

Mark H McCormack is not an Internet guru. He is an agent, specialising in sports and representing the likes of Tim Henman, Arnold Palmer and Tiger Woods. Why, then has he written a book about the Internet? Well, 15 years ago he wrote a book called What They Don't Teach You at Harvard Business School. It was full of practical advice for business management that sidestepped traditional business thinking. This book does the same thing for the Internet, pointing out very clearly that while it might change the way you use and think about information, the Internet does not change everything. The most important skills you need to do business successfully relate to people, not computers, just as they always have. McCormack tackles his theme by writing a book that stresses the personal aspects of management, mentioning the Internet only when he wants to make a positive point about how it can help, or a negative one about how it can hinder. He writes in an accessible style, using his own down-to-earth theories and peppering the book with examples from his own experience. The biggest theme of all is that management of interpersonal relationships and control of your own behaviour are they keys to success in business. What You'll Never Learn on the Internet is not, in the traditional sense, an Internet business guide. But it is very useful reading for anyone employing or working with others who wants to be a business success--however much or little they intend to use the Internet to achieve their ambition. --Sandra VogelRead More