What is Strategy and Does it Matter? (Routledge Series in Analytical Management) Book + PRICE WATCH * Amazon pricing is not included in price watch

What is Strategy and Does it Matter? (Routledge Series in Analytical Management) Book

In his introduction to this book on corporate strategy, Richard Whittington makes the point that the great number of published books on strategic management all cover much the same ground and present similar recipes for success, and few indulge in self-questioning. If it was really as easy as that, managers would only need to read a few books in order to ensure they never make mistakes. Reality, however, is that in the world of business many of the most well-accepted models of strategic action have met with spectacular failure. "What is Strategy - and Does it Matter?" identifies four basic "theories of action" in strategy: the classical planning approach; the efficiency-driven evolutionary approach; the craft-like processural approach; and the internationally-sensitive, systemic approach.Read More

from£14.83 | RRP: £10.99
* Excludes Voucher Code Discount Also available Used from £3.22
  • 0415059429
  • 9780415059428
  • Richard Whittington
  • 31 May 1993
  • International Thomson Business Press
  • Paperback (Book)
  • 144
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.