What's the Big Idea? (Plume) Book + PRICE WATCH * Amazon pricing is not included in price watch

What's the Big Idea? (Plume) Book

Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV," here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.Read More

from£14.85 | RRP: £8.97
* Excludes Voucher Code Discount Also available Used from £11.06
  • 0452269385
  • 9780452269385
  • G. Lois, B. Pitts
  • 28 January 1993
  • Penguin Books Ltd
  • Paperback (Book)
  • 304
  • Reprint
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