When Ads Work: New Proof That Advertising Triggers Sales Book + PRICE WATCH * Amazon pricing is not included in price watch

When Ads Work: New Proof That Advertising Triggers Sales Book

With a device called short-term advertising strength (STAS), a measure of the immediate effect of advertising on sales, this book demonstrates that the strongest campaigns can triple sales while the weakest campaigns can actually cause sales to fall by more than 50 percent.Read More

from£N/A | RRP: £24.50
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0029166624
  • 9780029166628
  • John Philip Jones
  • 1 April 1995
  • Jossey Bass
  • Hardcover (Book)
  • 240
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