When MBAs Rule the Newsroom: How the Marketers and Managers are Reshaping Today's Media Book + PRICE WATCH * Amazon pricing is not included in price watch

When MBAs Rule the Newsroom: How the Marketers and Managers are Reshaping Today's Media Book

When MBAs Rule the Newsroom : Hardback : Columbia University Press : 9780231080484 : 0231080484 : 29 Jul 1993 : Based on extensive surveys of news management, this behind-the-scenes examination of the contemporary newsroom reveals the manner in which both the marketing approach to news and the commercialization of news now threaten the values that have guided generations of journalists.Read More

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  • Product Description

    An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.

  • 0231080484
  • 9780231080484
  • D Underwood
  • 22 June 1993
  • Columbia University Press
  • Hardcover (Book)
  • 259
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