When MBAs Rule the Newsroom: How the Marketers and Managers are Reshaping Today's Media Book + PRICE WATCH * Amazon pricing is not included in price watch

When MBAs Rule the Newsroom: How the Marketers and Managers are Reshaping Today's Media Book

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today´s media and uncovers how investigative and informative reports are being replaced by demands for high-profit, `reader-friendly´ journalism. Includes a new preface to the paperback edition.Read More

from£24.59 | RRP: £20.50
* Excludes Voucher Code Discount Also available Used from £6.18
  • 0231080492
  • 9780231080491
  • D Underwood
  • 13 October 1995
  • Columbia University Press
  • Paperback (Book)
  • 259
  • New Ed
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