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Which Way Next?: Story of the Daewoo Challenge Book
In the late summer of 2003, odd-couple adventurers Richard Meredith, a middle-aged author, and his young student companion, borrowed a small family hatchback from General Motors, the world's biggest car-makers, and drove it halfway round the globe. GM were hoping to publicise the bankrupt Daewoo car business they had bought in Korea after founder Kim Woo Choong disappeared with $2billion of company cash. But they got more than they bargained for - and so did the intrepid duo, defying sandstorms, rioters and gun-totting rebels as they meandered across Europe, battled through the ranks of Taliban and al-Qaeda forces in Afghanistan, and juddered across India into Laos and Vietnam. GM's new Daewoo regime got more publicity than they dreamed possible, and the trip - which raised $… read more...
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