White Ladder Diaries CD

Have you ever dreamed of starting your own business? Want to know what it's like? I mean, what it's really like? Ros Jay and her partner, Richard Craze, first had the idea of starting their own publishing company, White Ladder Press, in the summer of 2002. This is Ros's personal audio diary of all those crucial steps, naive mistakes and emotional moments between conceiving the idea for a business and launching the first product. In this abridged version, she records the thinking behind all those vital decisions, from choosing a logo and building a website, to sorting out a phone system and getting to grips with discounts. It tells the story of how they overcame their doubts and anxieties and brought the company to life for only a few thousand pounds, and set it on its way. If they could do it, so can you. Go on stop dreaming. Be your own boss.Read More