Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move Book + PRICE WATCH * Amazon pricing is not included in price watch

Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move Book

Delivers a branding and sales strategy that speaks the customer's language. This title gives managers responsible for branding marketing and sales strategies the ability to anticipate the needs wants and desires of consumer. It identifies the trends that impact various businesses and drive consumers behavior.Read More

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  • Blackwell

    In Why Customers Do What They Do, Marshal Cohen, the chief industry analyst for The NPD Group and one of the foremost authorities on consumer behavior, gives managers responsible for branding, marketing, and sales strategies the ability to...

  • 0071460365
  • 9780071460361
  • Marshal Cohen
  • 4 July 2006
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 240
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