Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small Book + PRICE WATCH * Amazon pricing is not included in price watch

Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small Book

Yale professors Barry Nalebuff and Ian Ayres engage readers in an intriguing oxymoron. They believe invention can be automated. Why Not? outlines a populist high-octane approach to creative problem solving. "We aspire for this book to change the way people think about their own ability to change the world." The authors' ideas and examples--from adopting British water conserving toilets to having telemarketers pay you to listen--bristle with energy, conviction, and occasional loopiness. Their approach upends cliched problem solving models by asking, "What would Croseus (the ancient rich king) do?" They take Edward de Bono's lateral thinking out for a spin, suggesting pay for view television might include a fee for eliminating commercials. Nalebuff and Ayres are at their best in exploring "Idea Arbitrage," a tool for applying one solution to a host of other problems and yielding day care at IKEA, corporate vanity stamps, and library coffee houses. Some promising concepts, such as the technique of leveraging mistakes to create new solutions, are not as clear as others. Overall, the authors make an entertaining case for the idea that innovators are made and not born. --Barbara MackoffRead More

from£25.63 | RRP: £18.99
* Excludes Voucher Code Discount Also available Used from £4.36
  • Product Description

    Robert F. Kennedy challenged us to "dream of things that never were and say, Why not?"

    Why Not? is a primer for fresh business thinking, for problem solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? No.

    Authors Barry Nalebuff and Ian Ayres have spent their careers asking questions, solving problems, and bringing fresh ideas to market-from insurance that protects against a decline in your home's value to Honest Tea, bottled iced tea that actually tastes like tea. Illustrated with examples from every aspect of life, this book offers simple techniques for generating ingenious solutions to existing problems, and for applying existing solutions to new problems.

    In the spirit of Edward de Bono's Lateral Thinking, Why Not?will help you take the things we all see, every day, and think about them in a new way. Why not have telemarketers pay you for your time when they call? Why not sell a mortgage that automatically refinances when interest rates drop? Why not organize a "buycott" rather than a boycott? Why Not? will provoke you into finding new business opportunities using everyday ingenuity. Great ideas are waiting. Why not be the one to discover them?

  • 1591391539
  • 9781591391531
  • Barry J Nalebuff, Ian Ayres
  • 1 October 2003
  • Harvard Business School Press
  • Hardcover (Book)
  • 238
  • illustrated edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.