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Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles Book
This book unravels an array of pricing puzzles from the one captured in the book's title as to why so many prices end with 9. UCI economist Richard McKenzie gets across why prices matter. His book is enthralling entertaining and yet at a high scientific level.Read More
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Blackwell
An economist attempts to unravel an array of pricing puzzles, from the one captured in the book's title to why so many prices end with 9 (as in $2.99), to why ink cartridges can cost as much as printers, and to why stores use sales, coupons...
- 0387769994
- 9780387769998
- Richard B. McKenzie
- 4 June 2008
- Springer
- Hardcover (Book)
- 328
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