Why We Shop: Emotional Rewards and Retail Strategies Book + PRICE WATCH * Amazon pricing is not included in price watch

Why We Shop: Emotional Rewards and Retail Strategies Book

Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're looking for? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years.Read More

from£N/A | RRP: £24.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • 027598172X
  • 9780275981723
  • Jim Pooler
  • 30 November 2003
  • Greenwood Press
  • Hardcover (Book)
  • 216
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