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Wine Brands: Success Strategies for New Markets, New Consumers and New Trends Book
This practical new book is written by a leading wine industry expert in an easy and accessible style. Illustrated with many case studies from around the world this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in or interested in this industry.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0230554032
- 9780230554030
- Dr Evelyne Resnick
- 21 May 2008
- Palgrave Macmillan
- Hardcover (Book)
- 256
- 1
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