Winning At Innovation: The A-to-F Model Book + PRICE WATCH * Amazon pricing is not included in price watch

Winning At Innovation: The A-to-F Model Book

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler and Fernando Trias de Bes together present a revolutionary model for innovation.Read More

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  • Pickabook

    Fernando Trias De Bes, Philip Kotler

  • 0230343430
  • 9780230343436
  • Fernando Trías de Bes, Philip Kotler
  • 21 October 2011
  • Palgrave Macmillan
  • Hardcover (Book)
  • 288
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