Winning Market Leadership: Strategic Marketing Planning for Technology-driven Businesses Book + PRICE WATCH * Amazon pricing is not included in price watch

Winning Market Leadership: Strategic Marketing Planning for Technology-driven Businesses Book

Strategic marketing planning in technology-intensive businesses - computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals - is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete.Read More

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  • Blackwell

    Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to...

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