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Winning Market Leadership: Strategic Marketing Planning for Technology-driven Businesses Book
Strategic marketing planning in technology-intensive businesses - computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals - is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete.Read More
from£19.75 | RRP: * Excludes Voucher Code Discount Also available Used from £4.77
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Blackwell
Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to...
- 0471644307
- 9780471644309
- Adrian Ryans, Roger More, Donald Barclay, Terry Deutscher
- 9 February 2000
- John Wiley & Sons
- Hardcover (Book)
- 328
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