Winning PR Tactics: Effective Techniques to Boost Your Sales (Institute of Management) Book + PRICE WATCH * Amazon pricing is not included in price watch

Winning PR Tactics: Effective Techniques to Boost Your Sales (Institute of Management) Book

This book shows how to get the most out of PR, showing what it can achieve for a well-planned company. The book covers how to define objectives, work out a strategy and devise tactics from a toolkit of techniques available. It focuses on media relations and provides ideas and gimmicks successfully deployed by professionals. It is aimed at non-marketing and marketing managers seeking to get the best out of PR.Read More

from£22.93 | RRP: £16.99
* Excludes Voucher Code Discount Also available Used from £4.38
  • 0273605526
  • 9780273605522
  • Peter Sheldon Green
  • 28 January 1994
  • Financial Times Prentice Hall
  • Paperback (Book)
  • 192
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