Winning at New Products: Accelerating the Process from Idea to Launch Book + PRICE WATCH * Amazon pricing is not included in price watch

Winning at New Products: Accelerating the Process from Idea to Launch Book

A fully updated and revised edition of a proven and popular resource. With new success factors and new examples, this edition continues to provide up-to-date, practical, step-by-step guidelines for conceiving, developing, and successfully launching new consumer products.Read More

from£17.53 | RRP: £12.99
* Excludes Voucher Code Discount Also available Used from £2.97
  • 0201563819
  • 9780201563818
  • Robert G. Cooper
  • 1 October 1993
  • Perseus Books,U.S.
  • Paperback (Book)
  • 384
  • 2nd Revised edition
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