Winning at New Products: Accelerating the Process from Idea to Launch Book + PRICE WATCH * Amazon pricing is not included in price watch

Winning at New Products: Accelerating the Process from Idea to Launch Book

Suitable for product developers everywhere this title demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. It showcases innovative practices at such industry leaders as 3M Exxon Chemical and Guinness to present a game plan for achieving product leadership.Read More

from£18.91 | RRP: £19.99
* Excludes Voucher Code Discount Also available Used from £4.43
  • 0465025781
  • 9780465025787
  • Robert G. Cooper
  • 28 July 2011
  • Basic Books
  • Paperback (Book)
  • 448
  • 4th
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