Winning at New Products: Accelerating the Process from Idea to Launch Book + PRICE WATCH * Amazon pricing is not included in price watch

Winning at New Products: Accelerating the Process from Idea to Launch Book

This updated and expanded edition demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize its chances of success. It cites research and showcases innovative practices at major companies and outlines specific strategies.Read More

from£21.91 | RRP: £16.99
* Excludes Voucher Code Discount Also available Used from £3.46
  • Blackwell

    The landmark book that defines successful product development has been revised, updated, and expanded for the next generation of product leaders. Cooper demonstrates with compelling evidence why consistent product development is so vital to...

  • 0738204633
  • 9780738204635
  • Robert G. Cooper
  • 3 May 2001
  • Perseus Books
  • Paperback (Book)
  • 416
  • 2nd Revised edition
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