Wired Marketing: Energizing Business for E-Commerce Book + PRICE WATCH * Amazon pricing is not included in price watch

Wired Marketing: Energizing Business for E-Commerce Book

Wired Marketing provides a unique mix of strategic and technical knowledge for students on marketing-related courses and professionals working in the field of Internet marketing. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of e-Commerce on the World Wide Web. The text is based around four main themes: marketing transformation, interactive marketing processes, the e-Commerce customer, and marketing Internet tools.Read More

from£N/A | RRP: £36.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0471496456
  • 9780471496458
  • Glenn Hardaker, Gary Graham
  • 12 April 2001
  • John Wiley & Sons
  • Paperback (Book)
  • 282
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