Wonder Woman: Marketing Secrets for the Trillion Dollar Customer Book + PRICE WATCH * Amazon pricing is not included in price watch

Wonder Woman: Marketing Secrets for the Trillion Dollar Customer Book

Wonder Woman : Hardback : Palgrave Macmillan : 9780230201606 : 0230201601 : 08 Jul 2008 : Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.Read More

from£N/A | RRP: £27.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • Blackwell

    This book examines the key biological and brain differences between women and men, then defines more effective marketing approaches based on those insights. This is not about painting products pink or adding frilly patterns to the packaging...

  • 0230201601
  • 9780230201606
  • Iain Ellwood, Sheila Shekar
  • 21 May 2008
  • Palgrave Macmillan
  • Hardcover (Book)
  • 256
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