Word-of-mouth Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Word-of-mouth Marketing Book

Shows how to manage the ``talk factor'' in your companyâ??spreading good news about the organizationâ??and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizationsâ??big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.Read More

from£13.43 | RRP: £9.95
* Excludes Voucher Code Discount Also available Used from £6.18
  • 0471008583
  • 9780471008583
  • Jerry R. Wilson
  • 4 March 1994
  • John Wiley & Sons
  • Paperback (Book)
  • 272
  • New edition
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