Words in Ads Book + PRICE WATCH * Amazon pricing is not included in price watch

Words in Ads Book

This lively and immensely readable text introduces students to ways of analyzing ads and helps them to situate ads in their social context. It draws on current work in cultural studies and literary stylistics, and emphasizes the active role of the audience and the intertextual links among ads and with other types of text. Examples are drawn from print and broadcast ads from around the world.Read More

from£N/A | RRP: £14.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0340614447
  • 9780340614440
  • Greg Myers
  • 7 July 1994
  • Hodder Arnold
  • Paperback (Book)
  • 232
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