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Worldwide Cases in Marketing Management Book
The case study method has been one of the most effective teaching tools in business management education. "Worldwide Cases in Marketing Management" is one of the first books to use this method to provide a truly global perspective on the different realities of marketing management in a range of environments.Read More
from£39.99 | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0415458897
- 9780415458894
- Luiz Moutinho, Kun-Huang Huang
- 31 October 2010
- Routledge
- Paperback (Book)
- 352
- 1
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