SEMENIK

Pkg Adv Integ Brand Pro Stdt by ALLEN,SEMENIK,O Guinn South-Western, Division of Thomson Learning Hardcover 1 January 2005 from£N/A | RRP: ~~£74~~
Advertising and Integrated Brand Promotion by Thomas O'Guinn,Chris Allen,Richard J. Semenik South-Western, Division of Thomson Learning Hardcover 31 May 2002 from£53.98 | RRP: ~~£41.99~~