Inside the Mind of the Shopper: The Science of Retailing Book + PRICE WATCH * Amazon pricing is not included in price watch

Inside the Mind of the Shopper: The Science of Retailing Book

Today, improving the effectiveness of the retail experience is no longer an option: it's a matter of survival. Drawing on microscopic analysis of millions of shopping trips, Sorensen reveals exactly what customers are thinking, why they behave as...Read More

from£26.45 | RRP: £18.99
* Excludes Voucher Code Discount Also available Used from £6.45
  • 0137126859
  • 9780137126859
  • Herb Sorensen Ph.D.
  • 6 May 2009
  • Wharton School Publishing
  • Hardcover (Book)
  • 256
  • 1
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